Padrão de resposta da banca disponível
Texto-base:
Cultural differences can have an impact on consumers and their purchasing preferences. In some countries, for instance, the importance placed on the social environment can influence consumers' purchasing decisions. In some other countries, the importance placed on prices can be one of the most important factors in buyers' purchasing decisions; likewise, social differences can influence purchasing decisions driven by environmental, social and governance-related concerns. In some countries, consumers are more likely to buy from companies that share their values and concerns regarding the environment, social justice and corporate transparency. All this can affect decisions about international expansion as well as marketing strategies.
Leonardo Beltrão Barszcz. Negócios internacionais e comércio exterior. São Paulo: Editora Senac, 2023 (translated).
Taking into consideration the previous fragment, write an essay about the harmonizing of economic practices with environmental protection and its influence on international commercial relations, keeping in mind the ESG (environmental, social and governance) agenda.
Cultural differences can have an impact on consumers and their purchasing preferences. In some countries, for instance, the importance placed on the social environment can influence consumers' purchasing decisions. In some other countries, the importance placed on prices can be one of the most important factors in buyers' purchasing decisions; likewise, social differences can influence purchasing decisions driven by environmental, social and governance-related concerns. In some countries, consumers are more likely to buy from companies that share their values and concerns regarding the environment, social justice and corporate transparency. All this can affect decisions about international expansion as well as marketing strategies.
Leonardo Beltrão Barszcz. Negócios internacionais e comércio exterior. São Paulo: Editora Senac, 2023 (translated).
Taking into consideration the previous fragment, write an essay about the harmonizing of economic practices with environmental protection and its influence on international commercial relations, keeping in mind the ESG (environmental, social and governance) agenda.
- the harmonizing of economic practices with environmental protection4,5 pontos
- its influence on international commercial relations, keeping in mind the ESG (environmental, social and governance) agenda5 pontos
Ao domínio do conteúdo serão atribuídos até 10,00 pontos, dos quais até 0,50 ponto será atribuído ao quesito apresentação (legibilidade, respeito às margens e indicação de parágrafos) e estrutura textual (organização das ideias em texto estruturado). Os valores dos aspectos somam 9,50 pontos (domínio do conteúdo sem o quesito apresentação e estrutura textual). Espaço de rascunho: 20 linhas. Qualquer fragmento de texto além da extensão máxima de linhas disponibilizadas será desconsiderado.